Free marketing resources for Kiwi businesses

New Zealand Story is a government initiative designed to grow New Zealand's international marketing brand.

Through New Zealand Story (external link) , companies small and large can also apply to use a FernMark License.

Zealong — a successful FernMark licensee — now prints the FernMark on all its packaging, giving customers the ability to trace Zealong tea back to New Zealand.

"We applied because we wanted a symbol that represents what it means to be New Zealand made,” says Kong.

“Using the FernMark is another way we can build credibility. I believe the fern in general has instant recognition to New Zealand. But the FernMark is more of a government approval and that’s useful for us, particularly when exporting in Asia.”

Find out more about the New Zealand Story (external link) and FernMark Licence Programme (external link) .

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